Our Experience
Detailed below are accomplishmets from roles prior to the formation of Iron & Iris. These roles were held at several entities spanning from the marketing department at a government healthcare organization, a marketing agency with clients ranging from regional healthcare brands to elite private universities, and individual creative business launches.*Due to confidentiality agreements, we are unable to disclose the company names at this time.
Strategy Consulting
New business market analysis of new area launchUX and UI analysis of several technical websitesSocial Media traffic evaluation of several personal instagramsMarketing team evaluation and development growing 3 person marketing team to 9 peopleGrassroots campaign evaluation and strategic placementFinancial budget analysis and redesignation of funds to support company’s goalsEvaluated company’s brand and managed their rebranding
Partnerships
Evaluated, negotiated contracts and managed partnerships with:The San Jose Earthquakes soccer teamSports partnerships for a new healthcare businessKION newsChristmas in the ParkMusicians and dancers for various shows and events
Management
Social media campaign launch for thirteen-million dollar companyDigital content management for a dozen companiesCampaign management for media buys, grassroots efforts, events, digital media, direct mail, and emailsWebsite content and SEO managementMarketing team development and managementRibbon-cutting ceremony for office launchEvent evaluation and management
Branding
Managed company’s rebrand for consumer interactionHelped individuals develop their personal voice and brand to launch businessesHelped refresh collateral’s aesthetic to modernize brandRefreshed websites to more adequately represent personal business storiesOversaw logo refreshes for businesses to further amplify their brand and voice